We associate comfort food with positive memories.
Think about all the happy and comforting memories you have involving food. Maybe your family used to celebrate occasions with a trip to the ice cream shop, or maybe your mom or dad used to soften the blow of a bad day with macaroni and cheese. When you’re feeling rejected or anxious today, eating one of those foods is an instant connection to that soothing time.
"The greatest of follies is to sacrifice health for any other kind of happiness." - Schopenhauer
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