Coaches are responsible for helping their teams “fine-tune” their messages to clients.

Many sales coaches are untrained in how to give crisp, productive, forward-looking performance feedback to those on their teams. So as a first step schedule coaching conversations into every interaction.

You need to adjust your mindset to think of feedback as a practice. It’s something that you do over and over again as part of daily business.

Giving performance feedback can be difficult.  But the widespread adoption of virtual calls has lowered this barrier.

 ‘Did Well’ and ‘Do Differently'

You can’t build competence without confidence, so begin by asking their input on what they did well. Add your own observations, addressing specific knowledge, skills, or disciplines. Then, shift the conversation to ask what ...