MORE IDEAS FROM THE ARTICLE
Write clearly, and get to the point, so they can solve their problems faster.
Using accessibility guidelines to communicate with your customers really can improve their support experience.
Your customers come from many different backgrounds. You can't always tell who has dyslexia or anxiety, who's visually impaired, or who isn't a native speaker of your language. But if you consistently use accessibility tools in your response, you can accommodate every single one of them.
Images and videos should be used to complement text, not replace it. They can be helpful, but they're not always accessible to all customers. Make sure to fully describe what's in an image or video. Only use images to enhance or clarify meaning.
Even if your response is clear to you, it may not be clear to the customer.
When you restate your point, your customer has another opportunity to understand you. Repetition drives your point home.
Being able to leverage both automated and human support has led to some incredible advancements, allowing companies to scale their support and deliver personalized experiences more efficiently than ever before.
As a result, human support is more critical than ever. And with a greater impact on your customer satisfaction – and ultimately your company’s bottom line – it’s increasingly important to invest in your human support team as a real strategic lever in your business.
❤️ Brainstash Inc.