Case studies
Case studies are effective for screening candidates.
Present your candidates with a prompt, including a business goal, and ask for a 90-day plan and a prioritised list of new campaigns to test. While the candidate discusses the case study, pay attention to:
- How detailed is the plan?
- How good are the proposed marketing tactics?
- How strong are the business cases?
- Can they operationalise the ideas?
- Did they consider what motivates your customer?
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