Case studies - Deepstash
Being a Graphic Designer in the Modern World

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How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Being a Graphic Designer in the Modern World

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Case studies

Case studies are effective for screening candidates.

Present your candidates with a prompt, including a business goal, and ask for a 90-day plan and a prioritised list of new campaigns to test. While the candidate discusses the case study, pay attention to:

  • How detailed is the plan?
  • How good are the proposed marketing tactics?
  • How strong are the business cases?
  • Can they operationalise the ideas?
  • Did they consider what motivates your customer?

20

24 reads

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Knowledge to look for

The ideal growth marketing candidate:

  • Understands how to create value - the impact of accelerating customer acquisition, boosting retention, and improving conversion rates.
  • Expert at building business cases that estimate the impact of new campa...

22

28 reads

Experience to look for

Look for someone with experience in business, marketing and products.

They should also possess the following:

  • Growth marketing, management consulting, or finance experience (investing or banking)
  • Managed 1-2 priority marketing channels, i...

22

41 reads

Characteristics to look for

The best growth marketers possess a combination of the following characteristics:

  • Curiosity: Growth marketers continually have to come up with novel ideas, then test and learn from them.
  • Impact-driven: They are motivated by the economic results...

23

31 reads

Interview tips

During the interview, test for characteristics, experience and knowledge.

Initial conversations

  • Are they curious? Ask: "What was the last thing you taught yourself?" Curious people like to learn.
  • Will they get in the weeds?

22

20 reads

When to hire your first growth marketer

When to hire your first growth marketer

When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them to use your product.

In time, your growth marketer can improve different parts, but the acquis...

21

331 reads

Consider the level of seniority

At this stage, find an all-star junior athlete that can grow with your business as they're more willing to do the hard work of finding the 1-2 marketing channels that will drive most of your customer acquisition.

Ideally, look for someone senior enough to lead a small team. A successful gro...

22

182 reads

CURATED FROM

CURATED BY

ravale

Arts development officer

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SDRs for Marketing/Advertising

SDRs for Marketing/Advertising

How are SDRs capable of being in the marketing or advertising industry? Simply because of the following reasons:

  1. An SDR is armed with the two values that are at the heart of marketing's asset creation: empathy and a customer-centric approach.
  2. Most SDRs are already equipped w...

4. My product manager is wrong, I would do it better

4. My product manager is wrong, I would do it better

It can be challenging to plan every detail of the project. 

From a product manager view you have to think about the limitations of the technology, you have to think about users who will use your product, you cannot forget about business and marketing requirements and so on.

Sometimes,...

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