How to Hire Your First Growth Marketer - Deepstash
When to hire your first growth marketer

When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them ...

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How to Hire Your First Growth Marketer

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At this stage, find an all-star junior athlete that can grow with your business as they're more willing to do the hard work of finding the 1-2 marketing channels that will drive most of your custom...

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The best growth marketers possess a combination of the following characteristics:

  • Curiosity: Growth marketers continually have to come up with novel ideas, then test and...

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Look for someone with experience in business, marketing and products.

They should also possess the following:

  • Growth marketing, management consult...

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The ideal growth marketing candidate:

  • Understands how to create value - the impact of accelerating customer acquisition, boosting retention, and improving conversion rat...

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During the interview, test for characteristics, experience and knowledge.

Initial conversations

  • Are they curious? Ask: "What was the last thing yo...

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Case studies are effective for screening candidates.

Present your candidates with a prompt, including a business goal, and ask for a 90-day plan and a prioritised list of new...

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