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When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them to use your product.
In time, your growth marketer can improve different parts, but the acquisition is a priority at the primary stage.
At this stage, find an all-star junior athlete that can grow with your business as they're more willing to do the hard work of finding the 1-2 marketing channels that will drive most of your customer acquisition.
Ideally, look for someone senior enough to lead a small team. A successful growth marketing hire will test and scale a new marketing channel every 3 - 6 months.
The best growth marketers possess a combination of the following characteristics:
Look for someone with experience in business, marketing and products.
They should also possess the following:
The ideal growth marketing candidate:
During the interview, test for characteristics, experience and knowledge.
Case studies are effective for screening candidates.
Present your candidates with a prompt, including a business goal, and ask for a 90-day plan and a prioritised list of new campaigns to test. While the candidate discusses the case study, pay attention to:
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