How to Hire Your First Growth Marketer - Deepstash

Keep reading for FREE

When to hire your first growth marketer

When to hire your first growth marketer

When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them to use your product.

In time, your growth marketer can improve different parts, but the acquisition is a priority at the primary stage. 

20

318 reads

Consider the level of seniority

At this stage, find an all-star junior athlete that can grow with your business as they're more willing to do the hard work of finding the 1-2 marketing channels that will drive most of your customer acquisition.

Ideally, look for someone senior enough to lead a small team. A successful growth marketing hire will test and scale a new marketing channel every 3 - 6 months.

20

176 reads

Characteristics to look for

The best growth marketers possess a combination of the following characteristics:

  • Curiosity: Growth marketers continually have to come up with novel ideas, then test and learn from them.
  • Impact-driven: They are motivated by the economic results of their campaign.
  • Will get in the weeds: They work through all the details to ensure experiments are useful and the customer experience is good.
  • Quantitative & understands your customer. They measure results and focus on understanding the customer.
  • Works well with others: They can partner with creative, finance, product and data-oriented people.

20

26 reads

Experience to look for

Look for someone with experience in business, marketing and products.

They should also possess the following:

  • Growth marketing, management consulting, or finance experience (investing or banking)
  • Managed 1-2 priority marketing channels, ideally someone with hands-on experience.
  • Experience with marketing tools, such as Google Analytics & Excel. Knowledge of tools such as email, paid search, social media, AB testing, BI.
  • Worked with a product team.

21

35 reads

Knowledge to look for

The ideal growth marketing candidate:

  • Understands how to create value - the impact of accelerating customer acquisition, boosting retention, and improving conversion rates.
  • Expert at building business cases that estimate the impact of new campaigns.
  • Knows growth marketing tactics.
  • Adept in marketing analytics.
  • Understands human behaviour. The best growth marketers know about professors like Kahneman, Tversky, and Ariely,

21

25 reads

Interview tips

During the interview, test for characteristics, experience and knowledge.

Initial conversations

  • Are they curious? Ask: "What was the last thing you taught yourself?" Curious people like to learn.
  • Will they get in the weeds? Ask about a time they had limited resources to get a project off the ground. Did they take ownership? Do they remember small details about the project?
  • Will they understand your customer? Ask about personal experiences with terrible companies. Good growth marketers will remember details and think about how to improve customer experiences.

20

15 reads

Case studies

Case studies are effective for screening candidates.

Present your candidates with a prompt, including a business goal, and ask for a 90-day plan and a prioritised list of new campaigns to test. While the candidate discusses the case study, pay attention to:

  • How detailed is the plan?
  • How good are the proposed marketing tactics?
  • How strong are the business cases?
  • Can they operationalise the ideas?
  • Did they consider what motivates your customer?

19

20 reads

CURATED BY

ravale

Arts development officer

MORE LIKE THIS

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer