How to broaden the range of companies you work with
- Customer behaviour is more important than company size. Prioritising which problems to solve can be based on the maturity of a customer's knowledge base.
- Building for bigger customers doesn't mean building only for your biggest customers. Ignoring the needs of a subset of customers can interfere with your product's growth.
- Build for your customers, not for your competitor's customers.
- Industry-standard does not always take preference. There are baseline expectations, but not all features will add as much value as you might initially think.
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