Learn more about business with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
How to broaden the range of companies you work with
- Customer behaviour is more important than company size. Prioritising which problems to solve can be based on the maturity of a customer's knowledge base.
- Building for bigger customers doesn't mean building only for your biggest customers. Ignoring the needs of a subset of customers can interfere with your product's growth.
- Build for your customers, not for your competitor's customers.
- Industry-standard does not always take preference. There are baseline expectations, but not all features will add as much value as you might initially think.
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The challenge of moving upmarket as a product manager
Every product management role consists of a deep focus on the customer.
The challenge is ensuring that your product continues to evolve to meet the needs of your new customers without neglecting the needs of the long-term, smaller customers.
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One of my biggest pet peeves when it comes to the startup ecosystem is the number of startup coaches out there spouting the same recycled wisdom from Steve Blank or the Lean Startup about how you have to “ get o...
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