Benefits of Pillar and Cluster Pages
- Increased engagement: Well-organized content makes it very user-friendly for viewers, driving up engagement.
- Longer session durations: Since the pillar-cluster pages are interlinked, it tends to keep visitors on the site longer, driving up engagement & page views.
- Better signals to Google: Since pillar & cluster page groupings are so well organized, it is easy for Google to determine their subject matter and rank them. Badly organized webpages tend to be poorly ranked by Google, so content organized by topic pillars & clusters tends to get rewarded with higher rankings.
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