Business and user value usurps EVERYTHING

Beautiful design? Awesome!
Didn’t launch? Failure.

In order to be considered a successful designer, you have to actually design something that gets built.

Visuals alone won’t carry a great design very far. They are really only about 20% of the entire presentation process.

The rest? Well, that’s storytelling. If you don’t hook your audience with a compelling story, demonstrate business value, ...

The more consistently you design, the faster you’ll become. 

For one thing, you’re dramatically reducing the number of design decisions you have to make along the way.

Don’t spend your time being fancy for things that don’t need to be reinvented.

In order to work faster, you’ll have to create shortcuts for yourself. These shortcuts can be tangible things like design resources, or more intangible like establishing and following a set of design principles.

As you become faster, consistency will naturally follow.

World-class products have little to no animation at all: Facebook. Salesforce. Medium.

These products are worth billions and billions and billions of dollars because they solve problems and deliver value, not because they have cute animations.

Start by spendi...

Prioritize your design efforts so that you’re satisfying all baseline requirements first. Then AND ONLY THEN can you move on to fancier things like custom illustrations and animation.

No one cares what color the stitching is on the leather seats of your fancy concept ca...