Council Post: Why CMOs Should Include Market Research In Their Strategies - Deepstash

Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business.

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Council Post: Why CMOs Should Include Market Research In Their Strategies

forbes.com

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Before determining what research method is right for your business, it’s important to conduct frequent preliminary internal research to understand your market and its white space. This will provide...

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Now that market research teams can integrate artificial intelligence into their survey strategies by leveraging third-party technologies, results may now be more reliable and more transparent, whic...

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Once you have the results of your market research, it could allow your company to scale more quickly and mitigate risks along the way. New insights may reveal problematic pathways or negative perce...

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Market research is a longer-term investment. The ROI can pay dividends over time, but measuring prematurely could dampen expectations. Companies can use market research to inform business and marke...

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