Sin #5: Overpacking Positioning - Deepstash
Sin #5: Overpacking Positioning

Sin #5: Overpacking Positioning

When asked "why should people buy your product?" what do you answer?

More often than not, brands take a shotgun approach to talking about everything they do well and as a result their messages come off feignly

Great positioning is having a focus on the key benefit that speaks to the insight about your customer.

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joshuamar

Problem solver. I think :)

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