The biggest concern with any social media effort is whether or not your ideal customer is there. And though TikTok’s demographic originally consisted of ages 16 - 24, that is changing every day. So don’t be fooled into thinking it’s just for Gen Z because 2020 changed everything.
One report disclosed that females between 30 - 39 years old accounted for 13.8% of the user base on Android. As for gender usage, it varies worldwide. But in the U.S., women account for 61% of TikTok users. Another report states that the app raked in over $128 million in user spending.
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