Your Audience - Deepstash

Your Audience

Your Audience

The biggest concern with any social media effort is whether or not your ideal customer is there. And though TikTok’s demographic originally consisted of ages 16 - 24, that is changing every day. So don’t be fooled into thinking it’s just for Gen Z because 2020 changed everything.

One report disclosed that females between 30 - 39 years old accounted for 13.8% of the user base on Android. As for gender usage, it varies worldwide. But in the U.S., women account for 61% of TikTok users. Another report states that the app raked in over $128 million in user spending.

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