The most successful sales professionals in any organization are usually the ones that have consciously or unconsciously mastered the fundamentals I’m about to share with you. In my company Pure Green Franchise, I teach all our team members that there are no short-cuts, and in any communication, t...

Based on whom you are meeting with or talking to, you should cater your dialogue to that person's level.

Refrain from using any fancy vocabulary and instead use more straightforward words. When dealing with C-level executives and high-level entrepreneurs, use more technical terminology. It’...

Erickson’s work on matching and mirroring is widely used in business settings. Mirroring or matching body posture helps build rapport. For example, if you are in a business meeting and someone is sitting back in his or her chair with his or her arms crossed, by subtly leaning back in your chair a...