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4 Golden rules of a Sales Pitch
The most successful sales professionals in any organization are usually the ones that have consciously or unconsciously mastered the fundamentals I’m about to share with you. In my company Pure Green Franchise, I teach all our team members that there are no short-cuts, and in any communication, the battle is won before it even starts. If I ever hear a sales professional say he or she is going to “wing it,” I know that he or she is not prepared.
Flawless execution of the following communication strategies is par for the course.
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Know Your Audience
Based on whom you are meeting with or talking to, you should cater your dialogue to that person's level.
Refrain from using any fancy vocabulary and instead use more straightforward words. When dealing with C-level executives and high-level entrepreneurs, use more technical terminology. It’s really that simple. Be respectful of people by catering to your audience.
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Show Up Prepared
It is important to show up prepared for any meeting. Before a meeting with someone that you haven’t met, you should Google the person or look him or her up on LinkedIn to find out about his or her background, work history and where he or she went to college, and look for common ground like people or places that you both know. Using this knowledge strategically can help you develop rapport more quickly.
If you are meeting with someone for a business meeting, you should know background information on his or her company in advance of the meeting.
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Match and Mirror
Erickson’s work on matching and mirroring is widely used in business settings. Mirroring or matching body posture helps build rapport. For example, if you are in a business meeting and someone is sitting back in his or her chair with his or her arms crossed, by subtly leaning back in your chair and crossing your arms, you can indirectly build rapport by speaking to the person's subconscious. By actively practising and gauging the results, you will be surprised by how well it works, and you will eventually start doing it naturally.
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Mastering The Elevator Pitch
Imagine you are in the elevator with a person that can change the game for your business. You have a very limited window of time to take advantage of this opportunity.
In just two sentences, you should be able to articulate what your company does and why anyone should care. Also, people can tell from your delivery if you are sincere in your message, and they are subconsciously judging whether you believe in your own pitch. While your pitch is just the start, people will decide if they want to do business with you based on your pitch.
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