PR for startups vs. established companies

Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.

For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:

• Educating the public about a new product, service or idea
• Raising funds to build or grow the business
• Generating trials of its products or services
• Acquiring new customers
• Attracting top talent
• Staking out its place amongst the competition.