Continually feeding the media pipeline

An established business has a track record and press activities to build on, so its PR strategy might be about continually feeding the editorial pipeline to keep the brand in the media.

Entrepreneurs are pulled in a million different directions every day -- which doesn’t leave a lot of time to devote to building a PR strategy on their own. That being the case, entrepreneurs need to determine what resources are available to help them develop a PR strategy and consider whether they have these resources in-house or if they need to invest in an outside PR firm.