Long-term success is achieved through a clear marketing strategy, not by the individual aspects - customer knowledge, brand awareness, product validity, etc.

The main goal of a start-up is growth. Therefore, understanding the start-up market can help find the right marketin...

Understanding your client's real needs are essential for a long-lasting relationship. 

To help get to know your clients, consider the following questions:

• What problems do our clients need to solve?
• Why should they choose us?

Marketing strategies are pointless if a product is not validated and the audience does not see its value.

Marketing is used to highlight your product's advantages.

The journey of a startup is often bumpy. A startup can fail when there is a lack of patience and respect for you and your team. 

Be patient, respect the ideals and be grateful for the continued experience.

Vanity metrics reflect how well you grow your social media followers, get more website visits, and gain trial users, but they fail to meet your business goals.

Sometimes start-ups choose too many metrics. Despite their progressive increase, they don't contr...

A common mistake for start-ups is to fail to consistently gather and analyze key indicators.

Marketing approaches that secure start-up growth is brand marketing, performance marketing, and product marketing. Each approach is connected to a specific stage of the sales funnel: awareness, acqu...