Stage 6: Engagement
The Milestone: Users should use your product daily.
For every product, there is a natural cadence which determines the number of times a user is going to use the product. Generally, the higher the frequency, the better. In the report card, I have 7x per week because that’s a frequency that indicates a core user. What really matters most is that you find the level of engagement necessary for that user to retain d7/d30/d90/d180/d360.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Stage 2: Habit
The Milestone: 65% of users should retain d30.
The simple math of organic user acquisition is that you need very high day 7 and day7->day30 retention to grow. A high (but achievable) bar is 80% for each. When you combine those, you get an overall d30 retention of 65%.
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