Stage 6: Engagement - Deepstash

Stage 6: Engagement

The Milestone: Users should use your product daily.

For every product, there is a natural cadence which determines the number of times a user is going to use the product. Generally, the higher the frequency, the better. In the report card, I have 7x per week because that’s a frequency that indicates a core user. What really matters most is that you find the level of engagement necessary for that user to retain d7/d30/d90/d180/d360.

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

The idea is part of this collection:

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Stage 2: Habit

The Milestone: 65% of users should retain d30.

The simple math of organic user acquisition is that you need very high day 7 and day7->day30 retention to grow. A high (but achievable) bar is 80% for each. When you combine those, you get an overall d30 retention of 65%.

How to determine what people need without wasting time and money

  • As an entrepreneur, the core aim is to build a product or a solution to a burning problem 
  • And even though the user experience matters a lot but mainly what matters is whether your product is solving the core itch of the user...

Four Key Factors that Impact Retention

Focus on new users and the initial experiences they have with your product. 

To create a great first impression:

  • Run experiments on user onboarding.
  • Personalise your sales process.
  • Incorporate feedback loops.

Target better user...

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