Stage 6: Engagement
The Milestone: Users should use your product daily.
For every product, there is a natural cadence which determines the number of times a user is going to use the product. Generally, the higher the frequency, the better. In the report card, I have 7x per week because that’s a frequency that indicates a core user. What really matters most is that you find the level of engagement necessary for that user to retain d7/d30/d90/d180/d360.
62
142 reads
CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
The idea is part of this collection:
Learn more about startup with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Related collections
Similar ideas to Stage 6: Engagement
Stage 2: Habit
The Milestone: 65% of users should retain d30.
The simple math of organic user acquisition is that you need very high day 7 and day7->day30 retention to grow. A high (but achievable) bar is 80% for each. When you combine those, you get an overall d30 retention of 65%.
How to determine what people need without wasting time and money
- As an entrepreneur, the core aim is to build a product or a solution to a burning problem
- And even though the user experience matters a lot but mainly what matters is whether your product is solving the core itch of the user...
Users as consultants
The initial user can act as if they are consultants. Keep tweaking till you fit their needs perfectly, and you'll generally find you've made something other users want too.
A consulting-like technique for recruiting initially indifferent users is to use your software on their behalf. It wil...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates