Learn more about entrepreneurship with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Relying on Vanity Metrics
Vanity metrics reflect how well you grow your social media followers, get more website visits, and gain trial users, but they fail to meet your business goals.
Sometimes start-ups choose too many metrics. Despite their progressive increase, they don't contribute to business growth or help to attain business goals. The issue is that the start-up does not have a relevant metrics base. You should choose two or three relevant metrics and set a deadline for them.
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63 reads
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Premature scaling
A start-up often fails because of premature or late scaling. 90% of start-ups fail: 10% fail in the first year and 70% in the following 2 - 5 years.
The following questions can help assess if your start-up is ready for scaling.
- Are the sales figures grow...
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108 reads
Focused on Short-Term Goals
Long-term success is achieved through a clear marketing strategy, not by the individual aspects - customer knowledge, brand awareness, product validity, etc.
The main goal of a start-up is growth. Therefore, understanding the start-up market can help find the right marketin...
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57 reads
Don’t Really Know Their Customers
Understanding your client's real needs are essential for a long-lasting relationship.
To help get to know your clients, consider the following questions:
- What problems do our clients need to solve?
- Why should they choose us?
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60 reads
Failure to Identify Product Value
Marketing strategies are pointless if a product is not validated and the audience does not see its value.
Marketing is used to highlight your product's advantages.
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84 reads
Neither the Team nor You get Appreciated
The journey of a startup is often bumpy. A startup can fail when there is a lack of patience and respect for you and your team.
Be patient, respect the ideals and be grateful for the continued experience.
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62 reads
Start-up Lost its Focus
A common mistake for start-ups is to fail to consistently gather and analyze key indicators.
Marketing approaches that secure start-up growth is brand marketing, performance marketing, and product marketing. Each approach is connected to a specific stage of the sales funnel: awareness, acqu...
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82 reads
Scaling start-ups
Scaling a start-up requires careful preparation and a timely launch.
- Scaling is exponential growth, where your revenue grows faster than you spend. The net income is often reinvested to further the growth of the company.
- Growth is often a linea...
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294 reads
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