Failure to Identify Product Value - Deepstash
Onboarding Matters

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Onboarding Matters

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Failure to Identify Product Value

Marketing strategies are pointless if a product is not validated and the audience does not see its value.

Marketing is used to highlight your product's advantages.

36

83 reads

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Premature scaling

A start-up often fails because of premature or late scaling. 90% of start-ups fail: 10% fail in the first year and 70% in the following 2 - 5 years.

The following questions can help assess if your start-up is ready for scaling.

  • Are the sales figures grow...

37

107 reads

Focused on Short-Term Goals

Long-term success is achieved through a clear marketing strategy, not by the individual aspects - customer knowledge, brand awareness, product validity, etc.

The main goal of a start-up is growth. Therefore, understanding the start-up market can help find the right marketin...

36

56 reads

Don’t Really Know Their Customers

Understanding your client's real needs are essential for a long-lasting relationship. 

To help get to know your clients, consider the following questions:

  • What problems do our clients need to solve?
  • Why should they choose us?

38

59 reads

Neither the Team nor You get Appreciated

The journey of a startup is often bumpy. A startup can fail when there is a lack of patience and respect for you and your team. 

Be patient, respect the ideals and be grateful for the continued experience.

36

61 reads

Relying on Vanity Metrics

Vanity metrics reflect how well you grow your social media followers, get more website visits, and gain trial users, but they fail to meet your business goals.

Sometimes start-ups choose too many metrics. Despite their progressive increase, they don't contr...

36

62 reads

Start-up Lost its Focus

A common mistake for start-ups is to fail to consistently gather and analyze key indicators.

Marketing approaches that secure start-up growth is brand marketing, performance marketing, and product marketing. Each approach is connected to a specific stage of the sales funnel: awareness, acqu...

37

81 reads

Scaling start-ups

Scaling a start-up requires careful preparation and a timely launch.

  • Scaling is exponential growth, where your revenue grows faster than you spend. The net income is often reinvested to further the growth of the company.
  • Growth is often a linea...

36

293 reads

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Designing A Successful Product Marketing Strategy

Designing A Successful Product Marketing Strategy

For any business to sell its products, it requires having a unique product marketing strategy. The success of any product in the market is directly linked to the product marketing strategy used. With the right product marketing strategy, a company can know its product’s place in the market.

What the term "product market fit" describes?

What the term "product market fit" describes?

”The moment when a startup finally finds a widespread set of customers that resonate with its product.” Eric Ries

”You know you have fit if your product grows exponentially with no marketing. That is only possible if you have huge word of mouth. Word of mouth is onl...

A/B Testing: Definition & How it Works

A/B Testing: Definition & How it Works

A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work. 

While A/B testing is time-consuming...

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