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Why happiness is the ultimate goal
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Disentangling Morality From Dislike
An attitude-based approach makes it possible to identify what consumers view as a moral decision or not.
Research found that getting people to self-perceive their own attitudes about a product based on morality makes them more likely to purchase it. Furthermore, the more moral a person perceived a product to be, the more likely they were to consider buying it, regardless of how well the product was reviewed.
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Research on Consumer Morality
Some studies show that people want to believe that the products they buy support their values. Other studies found the opposite and even dismissed the idea of the ethical consumer.
However, a review of existing research on consumer morality identified weaknesses in how prev...
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252 reads
Marketing on Morality
Consumers care about morality and reliably act on it. Positioning products in ways that support a consumer's sense of morality may potentially be an effective form of motivating consumer behaviour.
Research shows that people hold morally based attitudes towards many unlikel...
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Scheduling motivation
Setting a schedule for yourself seems simple, but it puts your decision-making on autopilot by giving your goals a time and a place to live. It makes it more likely that you will follow through regardless of your motivation levels.
The Psychology Of Color: Research Findings
- Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
- Colors influence how consumers view the "personality" of the brand in question.
- Our brains prefer recognizable brands, which makes color incredibly important when creating ...
Your Product/Service is High-End And Expensive
Is your product prohibitively expensive? Is it likely that only upper-tier corporations will have the capacity to make a purchase? If so, this is another strong indication that you should prioritize outbound sales. With a smaller pool of potential prospects to draw from, inbound sales often falls...
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