What is the Keyword Tripod Rule?
Keyword research is much more than just finding new keyword ideas. You need to analyze them and pick the ones you’ll actually use in your content strategy.
The Keyword Tripod Rule is a simple rule you can follow when selecting the focus keyword for your page.
It reminds you of the 3 most important factors you need to consider in your keyword research – popularity, rankability, & relevance of the keyword.
A perfect focus keyword is:
- Popular – the keyword has a decent search volume
- Rankable – the keyword has a reasonable keyword difficulty
- Relevant – the search intent matches your content
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Why a “tripod”?
Because the tripod stands steady only if all three legs have a good ground.
The same applies to any keyword and the three factors mentioned above:
- If the difficulty is OK and the keyword is relevant but it has no search volume, you’ll get no traffic because nobody uses the keywo...
What is a focus keyword?
The focus keyword is a keyword that is the best representation of the page’s topic. You use it in the key on-page elements to optimize your page to rank for the topic.
The best practice is to first find a good keyword and then create content for it rather than the other way round.
6. Ubersuggest: Keyword Tracking Tool
- Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs.
- From short to long-tail phrases, you can f...
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