What is the Keyword Tripod Rule?

The focus keyword is a keyword that is the best representation of the page’s topic. You use it in the key on-page elements to optimize your page to rank for the topic. 

The best practice is to first find a good keyword and then create content for it rather than the other way round. 

Because the tripod stands steady only if all three legs have a good ground. 

The same applies to any keyword and the three factors mentioned above:

• If the difficulty is OK and the keyword is relevant but it has no search volume, you’ll get no traffic because nobody uses the keywo...

Keyword search volume refers to how many times a keyword is searched for in a search engine during a certain time frame (usually a month). 

The higher is the search volume of the keyword, the more visitors you’ll get if you rank for that keyword.  

Knowing the search volume helps you ...

Sometimes it’s hard to guess the search intent behind a keyword. 

Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they h...

Keyword difficulty is an SEO metric that estimates how difficult it is to rank for a keyword, based on the authority of the sites that already rank for that keyword. 

The higher the keyword difficulty, the harder it is to rank for that keyword.  

The metric on a scale of 1-10 takes in...