Being “right” when you’re wrong is great way to lose money.
Do you know that at times as much as 38% of the population can’t tell you which party is more conservative in America. 38%! In fact, most people don’t vote based on actual politics at all. They pick who they like the most and then project their viewpoints onto that person, even if that person has diametrically opposed ideas to their own.
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The 1860 election was notable because it ripped the long-dominant Party (and nation) in half.
GO HIGHER?
It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.
Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...
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