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On-page SEO, also known as on-site SEO, is the practice of optimizing the content on your page (both the written word and the HTML source code) to make it as discoverable as possible.
You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries.
An on-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately.
Off-page SEO, covers all SEO tactics that take place outside of your website - i.e. any tactics that you use that don't involve making changes to your own website or publishing content on your own site
These signals help both search engines and users to gain a perception of your site's authority and are also used as key trust and relevance factors.
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
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