Many customers are enticed by exciting rewards in loyalty programs but lack sufficient program currency, or points, to access them. This can discourage them from continuing to accrue points.

With the points plus cash option, members can pay with a combination of their point...

Since the pandemic, over 75% of consumers have changed their buying habits, 39% changed brands or retailers, and 79% of those will continue to explore their options.

Loyalty programs can boost revenue from customers who redeem points by 15 to 25 % annually....

A difficult challenge is accurately measuring the incremental impact of loyalty programs. Unclear key performance indicators (KPIs), complicated ROI calculations, and the need to account for the balance sheet impact of liabilities make moving toward a sustainable program difficul...

Alliances can give access to new customers or markets, expand benefits, increase brand awareness and provide greater earning options. But partnerships can also backfire when clear governance is absent around key decisions, creating these pitfalls:

• Rede...

Loyalty data can create granular segments of customers.

Building a rapid A/B testing capability is vital to leverage these groups fully. It allows experimenting with new ideas, discarding what doesn't work, and scaling those that add value.

Loyalty programs provide valuable data about customers. Leveraging the data into meaningful, actionable segments can drive customer experience.

Segmenting by behaviour instead of needs, value, or demographics ensures that the specific intervention will driv...

Program memberships or spend by members are a good reflection of the broad potential universe of members. However, members can be split into segments: enrolled, active, and redeemers. The most valuable metric is redeemers.

• A ty...