What is Product Design? [Beginner’s Guide]
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While UX designers and product designers are both user-focused problem solvers at their core, product designers and UX designers have different priorities. A product designer will focus more of their efforts on making a marketable and cost-effective product that is also easy to use.
A UX designer only focuses on the user’s experience of a product that someone else has already deemed profitable.
Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.
Product design’s foundations start with the design thinking ideology.
Design thinking was developed as a user-centric way to integrate the needs of real users into technological and business requirements that are a result of solving complex problems.
Design Thinking encompasses five steps that all come back to solving the user’s problems:
The product designer role isn’t one-size-fits-all. Each employer will assign flexible responsibilities that can range from user experience to full-stack designer. Here are some responsibilities that a product designer may have in their job description:
Product designers go through a process that closely parallels the design thinking process, which includes:
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