2. Pick an interesting subject line - Deepstash

2. Pick an interesting subject line

The subject line creates the first impression of your e-mail. If it isn't intriguing enough it's most likely not going to be read and probably just straight to the trash. 

to understand the interests of your subscribers, refer to data analytics and this will guide you on how to phrase your subject lines. 

Don't forget to add a tad bit of personalization. Research showed that there is a 58% increase in revenue when you send out newsletters that address them by their first name.

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MORE IDEAS FROM How To Create A Newsletter That Actually Drives Customer Engagement | ClientSuccess

1. Do a competitor analysis

First, identify your competitors. You can do this by doing a quick google search and subscribing to the your competitors' newsletters. Gather all the information you can get.

Secondly, analyze your competitor's strengths and weaknesses. What do they have that you don't and how can you incorporate this into your own moving forward?

Lastly, Identify your competitive advantage. A competitive advantage should be something that makes you distinctive from the rest. 

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Your content is the driving force of your email marketing campaigns, It would be best if you plan out what you'll include in your newsletters before you send them out.

Use different data -- demographic, behavioral, transactional, and customer preferences -- using data analytics to understand and segment your subscribers to send them newsletters with relevant content.

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Have you thought about how often you'll be sending out newsletters to your subcribers without overwhelming them? If you badger your subcribers with tens of emails out of the blue it will instill a negative experience within them which will make them want to unsubscribe.

However, if you maintain consistency and frequency of sending out newsletters, subscribers are more likely to be anticipating.

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Don't be the kind of brand or company that has a clustered newsletter, even worse a boring-ly designed one! 

Your content may be top-class but if it isn't eye catching, no one's going to read it! Layout your content to be engaging, informative, and easy-to-read.

It also important to remember that you shouldn't overcrowd your newsletter. Try to use graphics or animation that support your content (but not too much).

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The last thing that you should be wary of is at what point of the day are you going to send the newsletter. With over 250 billion emails being sent daily, it's a likely possibility that your email will get lost in their inbox. 

Study up on which certain times and days of the week are users more active. 

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Welcome E-mail

The primary purpose of the welcome email is to confirm registration and welcome the new subscriber aboard. The welcome emails will show them the kind of company that you are. Moreover, it's the friendly message that will establish your relationship with them.

Welcome emails are critical to a successful relationship. These e-mails can hook a new subscriber with a single word, image, or personalization tactic. This could also include special offers and deals. 

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Proven Tips to write better Blogs!
  1. Know Your Audience. ...
  2. Write Compelling Headlines. ...
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  4. Use Bullet Points. ...
  5. Add Images. ...
  6. Optimize for SEO. ...
  7. Add a Clear Call-to-Action. ...
  8. Set Up an Exit-Intent® Campaign

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Marketing for Creative Professionals

Every creative artist has their own audience, and while it varies from person to person, some basic guidelines can be followed when trying to reach out to your audience. If you’re like most performers, writers, coaches, or artists who want their creative work seen by more people, then this blog post may be just what you need! I will outline five straightforward steps that will help guide you in the right direction for promoting your work so you reach more people. 

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