Talk to Power users - Deepstash

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Talk to Power users

They are the ones who become amazing at whatever it is that your product enables them to do.

Your mission when speaking to such users is to identify what a success story looks like for this type of user. The easiest way to contact them is via email.

Also, talk to your churned users to identify the value gap (discrepancy between what a customer expects from the product and the value received or perceived)

The gap could be due to the customer not understanding the product’s capabilities or how to use it, negative mental or emotive response to the product, or friction.

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MORE IDEAS FROM THE SAME ARTICLE

Look at the customer behavior of both your good and bad customers. Doing this will help you to identify successful user journeys.

Follow the 5-step process

  1. Put a list together of ...

Three things happen when you (or a user) "feels" an aha moment:

  1. You understand exactly how a product can help you.
  2. You experience the core value of a product.
  3. You’ve achieved something very quickly that might have taken you hour...

Here are a few to get you started…

  • Using a specific set of features.
  • Achieving a particular outcome within a product.
  • Using your value metrics.
  • Using the product several times in the first week.
  • Watching an onboarding video before diving into the product...

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  • A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%. That’s a massive gain for a little amount of work.
  • One of the biggest reasons that customers churn is that they don’t know how to use your product. They end up getting no real va...

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Product Managers (PM) are responsible for the growth of the product from the start. If the product fails, the PM takes full responsibility. To ensure a successful outcome, PMs need to spend a lot of time with their product to make it valuable for its users.

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While signing new customers is obviously key to business growth, retaining those customers is just as important.

What reduces customer churn? One big factor stands out: effective onboarding. 

Nailing the onboarding process, especially for a product that may be constan...

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