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Why happiness is the ultimate goal
The importance of creating value
How to create wealth in the modern era
They are the ones who become amazing at whatever it is that your product enables them to do.
Your mission when speaking to such users is to identify what a success story looks like for this type of user. The easiest way to contact them is via email.
Also, talk to your churned users to identify the value gap (discrepancy between what a customer expects from the product and the value received or perceived)
The gap could be due to the customer not understanding the productโs capabilities or how to use it, negative mental or emotive response to the product, or friction.
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MORE IDEAS ON THIS
Three things happen when you (or a user) "feels" an aha moment:
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Here are a few to get you startedโฆ
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Aha moment is when a new user first realizes the meaningful value in your product. This moment turns users into happy, paying customers.
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Look at the customer behavior of both your good and bad customers. Doing this will help you to identify successful user journeys.
Follow the 5-step process
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Keep in mind that perceived value often has little to do with your productโs price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:
Churn is inevitable. But you need to analyze the real reason for the churn which helps you build up solutions against it.
Use your churned customersโ feedback to avoid mistakes if any. Also if a customer is not satisfied with your product.
Donโt let that customer walk out the door bef...
You get users with different intentions, from different traffic sources.ย
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