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Talk to Power users

They are the ones who become amazing at whatever it is that your product enables them to do.

Your mission when speaking to such users is to identify what a success story looks like for this type of user. The easiest way to contact them is via email.

Also, talk to your churned users to identify the value gap (discrepancy between what a customer expects from the product and the value received or perceived)

The gap could be due to the customer not understanding the productโ€™s capabilities or how to use it, negative mental or emotive response to the product, or friction.

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What does an aha moment feel like?

Three things happen when you (or a user) "feels" an aha moment:

  1. You understand exactly how a product can help you.
  2. You experience the core value of a product.
  3. Youโ€™ve achieved something very quickly that might have taken you hour...

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49 reads

Shortlist and test potential behaviors

Here are a few to get you startedโ€ฆ

  • Using a specific set of features.
  • Achieving a particular outcome within a product.
  • Using your value metrics.
  • Using the product several times in the first week.
  • Watching an onboarding video before diving into the product...

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27 reads

Aha moment is when a new user first realizes the meaningful value in your product. This moment turns users into happy, paying customers.

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55 reads

Look for patterns

Look at the customer behavior of both your good and bad customers. Doing this will help you to identify successful user journeys.

Follow the 5-step process

  1. Put a list together of ...

10

26 reads

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Create perceived value

Keep in mind that perceived value often has little to do with your productโ€™s price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:

  • Play up the exclusivity of your p...

Talk to the customers who are leaving

Churn is inevitable. But you need to analyze the real reason for the churn which helps you build up solutions against it.

Use your churned customersโ€™ feedback to avoid mistakes if any. Also if a customer is not satisfied with your product.

Donโ€™t let that customer walk out the door bef...

Segment your Users by their Intent

You get users with different intentions, from different traffic sources.ย 

  • Display: These users might research a product to get a general idea.ย 
  • Users are actively looking at purchasing this specific product. Itโ€™s up to you to offer them the sol...

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