Look for patterns
Look at the customer behavior of both your good and bad customers. Doing this will help you to identify successful user journeys.
Follow the 5-step process
- Put a list together of all your product's features.
- Pick a list of your most successful customers and analyze what features they used early on, continue to use regularly, and stopped/didn't use.
- Write down what features got adapted and didn't.
- You need to find the behaviors that, when performed, best correlate with continuing to use your product for an extended period of time.
- You want to lead with the features that get people to upgrade.
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