Searching for Fit - Deepstash
Fit Stages

A successful value proposition requires fit between what the company offers and what customers want.

Fit happens in three stages:

  1. On paper: You id...

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Searching for Fit

📖 Value Proposition Design

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1. Problem-Solution Fit

At this stage you identify jobs, pains and gains that are relevant to customers, and you design value propositions that you believe can address them.

You pro...

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2. Product-Market Fit

During this stage you validate the assumptions underlying your value proposition, and discover what customers really care about. This is a long and iterative proce...

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3. Business Model Fit

Every company needs a sound business model. You need to pair the value proposition with a business model that creates value for your company.

During this stage there's a lot ...

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