4. Listen to your customer support team - Deepstash
4. Listen to your customer support team

4. Listen to your customer support team

Support is an incredibly valuable listening post to help mitigate churn because customer's issues are usually first escalated to them. They have the best and possibly the earliest gauge on customer temperature and likelihood of churn. 

Thus, your product and and customer success teams should treat the support team like one of your top customers. 

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