6 Ways to Leverage Data From Losing or Inconclusive A/B Testing #1-#2

Try Something Really Different

Inconclusive test results could mean your variations are too close. A/B testing can help you see if a small change impacts conversions, but sometimes those tiny tweaks don’t have much impact at all.

Analyze Different Traffic Segments

• new versus returning customers
• buyers versus prospects
• specific pages visited
• devices used
• demographic variations
• locations or languages