When you understand the journey of your user to reach their goals, at every stage of that journey are things that are more relevant and will help you to progress to the final goal. Find those key areas and draw user attention to them.
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Similar ideas to Draw users attention to the right areas
What your user expects from your service when they arrive at it is very often not the same as the service you provide.
What’s important isn’t the scope of what you provide, but whether or not the part of the journey you provide helps your user to reach their ultimate goal.
This is the one ‘intentional’ dead end your user might face – where someone has a situation that simply doesn’t fit your service. For example, someone lives too far away for you to deliver to them, or doesn’t meet the criteria your service has set out for another reason.
Although your servi...
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