Use a unique cover letter - Deepstash

Use a unique cover letter

A cover letter is an opportunity to impress potential clients with your qualifications and state why you're a good fit.

Many freelancers use a generic cover letter if they even use one. However, to help you stand out, take the cover letter seriously. You may use a template to ensure it's structured, but the information should be personalised to each position and client.

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MORE IDEAS FROM How to stand out in a sea of freelancers

If you don't grow your presence in the digital world, potential clients will have a difficult time finding you.

  • Start establishing yourself as a top freelancer in your industry with a professional website that includes your portfolio of work on it, shares who you are as a person and as a freelancer, and details your services.
  • Add a blog to advance your reputation as an expert in your industry.
  • Network with other freelancers in your industry on social media.
  • Explore how to grow your freelancer brand in the physical world.

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Standing out

The future of freelance work shows a huge shift into various industries. Therefore, it necessitates you to be proactive in setting yourself apart from your freelance competition if you want to succeed.

Paying particular attention to your resume can give you an edge. If you don't have a good amount of professional experience as a freelancer, highlight your hard, soft, and transferable skills that demonstrate how you can help a potential client.

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Freelancers who prioritise building their skillset stand out - whether it's keeping up with current events, learning a second language, or advancing tech or social media-related skills.

Your increasing skillset will prompt a growing career that produces quality work samples, testimonials, and an expanding knowledge base.

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If your ideal clients prefer in-person interaction, consider relocating to where they are.

Before relocating, consider:

  • How much it will cost
  • How you will notify clients
  • What you'll need to do to prepare yourself for the move
  • A moving budget
  • How you will keep your freelance business materials safe.

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Degrees Needed

To become a graphic designer, you don’t necessarily need an undergraduate education. Often, the quality of work in your portfolio and the caliber of the clients you’ve worked with will speak louder than the degrees in graphic design you’ve received. 

However, many people do choose to obtain bachelor’s degrees in graphic design, or in related fields such as industrial design, animation, or fine arts. In fact, some graphic design jobs require a bachelor’s degree in order to apply. There are also associates degree programs focusing on graphic design.

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Know your worth

When starting out as a freelancer, it can be challenging to know where to price yourself based on your knowledge and your skills in the market. To work this out, we suggest you:

  • Find your niche. This is the value freelancers bring to many companies to help meet their needs. Once they’ve developed an area of expertise, they need to learn how to communicate their value, clearly and concisely. 
  • Learn the market. After all, there’s no fun in marketing a skill that nobody wants. 
  • Monetize your skills. It’s no good freelancing if you can’t make money. Turn your talents into products or services that people can buy. 
  • Tap into your confidence. Know that what you can offer is crucial and own it. Most

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0 Comments

The "test assignment" trap

There are several reasons why people consider unpaid freelance work. Those new to freelancing may think that they need to build up experience and a portfolio. Even seasoned freelancers sometimes consider doing unpaid work in the hopes of breaking into a niche area.

However, some "test assignments" are borderline scams. It's usually exploitative to expect someone to work for free.

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