Don’t talk about your own opinions

The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product. 

Usually, customers don’t know what they need, but they can’t hide wha...

A one-on-one meeting with an employee should:

• Encourage disclosure.
• Be regularly occurring in a private setting.
• Psychologically safe.

One-on-one meetings open up a Pandora's box of valuable information and benefit everyone. 

As a leader it is also important to check whether the problem that you are currently facing has been faced by other before. By researching about the answer given by the company and what was the public's opinion regarding it.

You should be able to identify whether the decision you are about...