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What Is a Health-Halo
It’s when people overestimate the healthiness of a food item because of unwarranted correlations. Research indicates that this effect causes people to consume larger portions and may even be a cause of obesity.
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Mental Shortcuts
We don’t have complete control of our decision-making because we take mental shortcuts, using inbuilt biases which are supposed to improve the efficiency of our choices and actions.
We often use these shortcuts when deciding what to eat. For instance, we might decide that a food i...
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When Healthy Leads To More Calories
Research indicates that people don’t check the labels and assume that products marketed as healthy contain fewer calories than standard items. They see the “healthy” items as representing the less guilty option and so eat more of them.
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Get a Real Healthy Halo
- Avoid fast food.
- Stay away from high-fat preparation methods (fried, deep-fried, batter-dipped, breaded, crispy, etc. )
- Stick to your calorie consumption goal.
- Cut condiments like mayo, sauces and dressings
- Watch what you put on the side – avoid high-fat sides...
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Subway Vs. Mcdonalds
A study comparing the two restaurants found that those who ate at Subway underestimated the calories in their meals more than those who ate at McDonald's.
Because Subway sandwiches are considered healthier, people are more likely to add a cookie and a soda. While people who ea...
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Related collections
More like this
The Health Halo Effect
Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.
This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.
When We Fail To Understand Causes
This translate into:
- Not understanding what causes desired results.
- Believing cause resembles its effect – that a big effect must have a big or complicated cause.
- “Underestimating the influence of randomness in bad ...
Research On The Health Halo Effect
- This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
- When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
- If you are eating at a restau...
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