What Is a Health-Halo - Deepstash
What Is a Health-Halo

What Is a Health-Halo

It’s when people overestimate the healthiness of a food item because of unwarranted correlations. Research indicates that this effect causes people to consume larger portions and may even be a cause of obesity. 

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The Health Halo Effect

The Health Halo Effect

Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.

This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.

When We Fail To Understand Causes

When We Fail To Understand Causes

This translate into:

  • Not understanding what causes desired results.
  • Believing cause resembles its effect – that a big effect must have a big or complicated cause.
  • “Underestimating the influence of randomness in bad ...

Research On The Health Halo Effect

Research On The Health Halo Effect

  • This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
  • When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
  • If you are eating at a restau...

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