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Research On The Health Halo Effect

Research On The Health Halo Effect
  • This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
  • When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
  • If you are eating at a restaurant you believe is healthy, you assume that the food choices you are making are healthy as well.
  • People who think their meal is healthy are more likely to add side dishes, drinks and desserts, resulting in over twice as many additional calories.
  • Items marketed by firms known as socially responsible stewards are assumed to be better and healthier products.

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Don’t Believe Healthy Labels

Don’t let your guard down when you see items labeled with healthy-sounding terms and don’t assume there is a correlation between things without proof. Know what you are eating by paying close attention to the nutritional information and, just as importantly, the recommended serving size.

The Health Halo Effect

Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.

This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.

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RELATED IDEAS

What Is a Health-Halo

It’s when people overestimate the healthiness of a food item because of unwarranted correlations. Research indicates that this effect causes people to consume larger portions and may even be a cause of obesity. 

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IDEAS

100 Calorie Packs

These pre-portioned packages usually contain little to no nutritional value, and people often eat more than one.

Instead, prepare your own 150 calorie snack by combining almonds and your favorite dried fruit for a good combination of healthy fats, protein, and carbs.

Your growing weight can sometimes make you feel embarrassed. There are many ways of weight loss, but we are going to tell you some ways through which you can easily burn fat or your excessive weight during summer. At the same time, you can find a perfect shaped body. However, because of the wrong lifestyle and poor diet, everyone is suffering from obesity.

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