Research On The Health Halo Effect
- This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
- When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
- If you are eating at a restaurant you believe is healthy, you assume that the food choices you are making are healthy as well.
- People who think their meal is healthy are more likely to add side dishes, drinks and desserts, resulting in over twice as many additional calories.
- Items marketed by firms known as socially responsible stewards are assumed to be better and healthier products.
53
203 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about psychology with this collection
Cultivating self-awareness and self-reflection
Prioritizing and setting boundaries for self-care
Practicing mindfulness and presence
Related collections
Similar ideas to Research On The Health Halo Effect
The “health halo” effect
It occurs when food that has some healthy qualities is seen as being virtuous in all respects.
For example, many people think that organic foods are healthier because they're lower in calories and higher in fibre than their conventionally grown counterparts. But the te...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates