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Research On The Health Halo Effect
- This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
- When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
- If you are eating at a restaurant you believe is healthy, you assume that the food choices you are making are healthy as well.
- People who think their meal is healthy are more likely to add side dishes, drinks and desserts, resulting in over twice as many additional calories.
- Items marketed by firms known as socially responsible stewards are assumed to be better and healthier products.
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MORE IDEAS ON THIS
Don’t Believe Healthy Labels
Don’t let your guard down when you see items labeled with healthy-sounding terms and don’t assume there is a correlation between things without proof. Know what you are eating by paying close attention to the nutritional information and, just as importantly, the recommended servi...
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The Health Halo Effect
Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.
This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.
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The “health halo” effect
It occurs when food that has some healthy qualities is seen as being virtuous in all respects.
For example, many people think that organic foods are healthier because they're lower in calories and higher in fibre than their conventionally grown counterparts. But the te...
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