Strategies - Deepstash
Strategies

Strategies

  1. Identify your goals
  2. Focus on two or three strategies
  3. Know your ideal reader
  4. Know where you're at in the marketing process
  5. Start now
  6. Grow your newsletter
  7. Use your newsletter subscribers as your launch team
  8. Have a review process in place
  9. Do a Goodreads giveaway
  10. Offer a BookBub promotion
  11. Connect locally
  12. Continue to talk about your book

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Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

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RELATED IDEA

Steps
  1. Awareness: Let people know that we exist and that we have a book available. Use social media.
  2. Connection: Connect with the audience.
  3. Content:This is the back bone of marketing. So identify two or three topics you want to talk about.
  4. Newsletter: Do this with a free incentive.
  5. Sell: It is so much easier to sell to a warm audience, which is what your newsletter list is.

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Commandment #1 Love thy reader as you love thy book.

If you want readers to care about your book, you need to care about readers.

  • Know Thy Reader
  • Listen to Thy Reader
  • Serve thy Reader

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What it takes to write a book

The hardest part of a writer's job is sitting down to do the work. Writing happens in three phases.

  1. Beginning: You have to decide what you're going to write and how you're going to write it.
  2. Staying motivated: You will face self-doubt and overwhelm. Planning ahead will ensure you won't quit when the obstacles come.
  3. Finishing: Nobody cares if you almost wrote a book. They want to read what you actually finished.

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