How health buzzwords trick consumers and create a 'health halo' effect - Deepstash

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How health buzzwords trick consumers and create a 'health halo' effect

How health buzzwords trick consumers and create a 'health halo' effect

healthwriterhub.com

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The ‘Health Halo’ Effect

A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.

Health halos in food advertising take the form of short messages on food packaging about the health benefits of an item.

Research On ‘Health Halos’

Protein bars are perceived as having an increased protein content and as healthier overall when the label reads “protein bar“ and “good source of protein. ”

Health Buzzwords

... like ‘protein’, ‘paleo’ and ‘organic’ are used in marketing as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.

Inaccurate health messages can be dangerous as they ...

Decreasing The Health Halo Effect

It is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional values. So, increasing the amount of information will not help.

The best way to tackle it is fo...

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