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Find the language and tone of your channel
Once you are confident in your ladder strategy, the next step is to find the language and tone of your channel - similar to social brand guidelines for yourself.
To find your brands voice:
- Explain your brand/objective in three to five words.
- What three words do you not want your channel to say?
- What do your offer that is unique?
Tailor your voice to match your audience. Do you want your channel to be playful, charming, confident, edgy?
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Find your tags
- You can find your hashtags from your word cloud. Start by breaking the phrases into single words to find the tags, then add emojis or a second word to see what's trending.
- Include your city initials in the tags or other relevant holidays cele...
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Find your niche
Finding your niche audience can help your social media presence gain traction. It builds a community of people that have the same thing in common that will share your posts, communicate with one another, and provide prospective clients.
Find your niche by doing research...
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Build a hashtag ladder
A hashtag ladder strategy is having a set of 30 hashtags ranging from easy to difficult to rank for. Start with popular results for the easy ones, get some engagement, rank for the more difficult ones, get more engagement, and move up the ladder.
- Start with two...
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Mind your body language and your tone
- Your body language is critical to conveying the right message: signal that you are a friend by keeping your arms uncrossed, your hands by your sides, and your torso open and pointed at the other person.
- Pitch your voice a little lower than you normally do in order to co...
5 Tips to Feel Confident
- Let your body do the talking. Body language and facial expressions can be just as important as your words. Your posture is key.
- Be mindful of your tone of voice. You make others feel at ease if your voice is calm and/or friendly.
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Pieces of your professional PIE
Nowadays, working hard and having great ideas alone is simply not enough anymore. Regardless of what your goals are, the key is to be in control of your professional P.I.E.
Performance - by delivering quality results consis...
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