Find the language and tone of your channel
Once you are confident in your ladder strategy, the next step is to find the language and tone of your channel - similar to social brand guidelines for yourself.
To find your brands voice:
- Explain your brand/objective in three to five words.
- What three words do you not want your channel to say?
- What do your offer that is unique?
Tailor your voice to match your audience. Do you want your channel to be playful, charming, confident, edgy?
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