1. Offer something to induce reciprocity.

One of my favorite persuasion tactics is reciprocity. When we receive something from someone, whether it’s a gift or something as small as a compliment, we feel grateful. Our gratefulness makes us want to reciprocate and give them something in return. This is the power of reciprocity in action. 

We see this implemented in marketing. A brand may offer a special discount on first purchases, which may compel many first-time visitors to make a purchase. Some may offer a discount to people who sign up, compelling many shoppers to register on the site instead of checking out as guests.

If someone like Neil Patel were to provide you with marketing advice, you would listen and follow that advice. Similarly, SEO tips from Rand Fishkin could make you want to change your entire SEO strategy. We trust advice coming from people we see as authority figures in their line of expertise. T...