Three Ways To Use The Power Of Persuasion In Marketing - Deepstash
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1. Offer something to induce reciprocity.

1. Offer something to induce reciprocity.

One of my favorite persuasion tactics is reciprocity. When we receive something from someone, whether it’s a gift or something as small as a compliment, we feel grateful. Our gratefulness makes us want to reciprocate and give them something in return. This is the power of reciprocity in action. 

We see this implemented in marketing. A brand may offer a special discount on first purchases, which may compel many first-time visitors to make a purchase. Some may offer a discount to people who sign up, compelling many shoppers to register on the site instead of checking out as guests.

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2. Let scarcity do the talking for you.

When shoppers see that a certain item they like is running low in stock, they feel compelled to make the purchase right away instead of saving it for later. In a way, it goes hand in hand with the urgency principle. 

When a certain item is rare, we tend to have this perception that it is more valuable. On the other hand, we tend to lose interest in something that everyone else can have access to. In other words, exclusivity is what we crave as humans. This is what the scarcity principle is all about. 

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3. Get authority figures to vouch for you.

If someone like Neil Patel were to provide you with marketing advice, you would listen and follow that advice. Similarly, SEO tips from Rand Fishkin could make you want to change your entire SEO strategy. We trust advice coming from people we see as authority figures in their line of expertise. This is because we believe the decision based on advice from an authority figure is less likely to go wrong. 

So you can start working with industry experts and influencers who can vouch for your products. This will bring an increased level of trust, which increases the likelihood of driving sales. 

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CURATED BY

christophecarr

Transport planner

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