Ideas from books, articles & podcasts.
One of my favorite persuasion tactics is reciprocity. When we receive something from someone, whether it’s a gift or something as small as a compliment, we feel grateful. Our gratefulness makes us want to reciprocate and give them something in return. This is the power of reciprocity in action.&n...
When shoppers see that a certain item they like is running low in stock, they feel compelled to make the purchase right away instead of saving it for later. In a way, it goes hand in hand with the urgency principle.
When a certain item is rare, we tend to have this perception that it ...
If someone like Neil Patel were to provide you with marketing advice, you would listen and follow that advice. Similarly, SEO tips from Rand Fishkin could make you want to change your entire SEO strategy. We trust advice coming from people we see as authority figures in their line of expertise. T...
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