3. Get authority figures to vouch for you.

If someone like Neil Patel were to provide you with marketing advice, you would listen and follow that advice. Similarly, SEO tips from Rand Fishkin could make you want to change your entire SEO strategy. We trust advice coming from people we see as authority figures in their line of expertise. This is because we believe the decision based on advice from an authority figure is less likely to go wrong. 

So you can start working with industry experts and influencers who can vouch for your products. This will bring an increased level of trust, which increases the likelihood of driving sales.