Marketing - Deepstash

Marketing

Put even more simply: What if content marketers and our approach to adding value, monetizing audiences, and treating our content as important as a product is the future of marketing full stop?

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Creating Shared Success Measures

There are three steps in order to ensure progress toward a shared destination:

  1. Ensure that you have created an actual and shareable objective. Having a well-articulated stretgy will deliver value to the business.
  2. Define what success means to all of you. By doing so, you will get an indication of the key results you'll use to measure your objectives. 
  3. Design your analytics. There is no single tool that can elegantly and definitively indicate achieved key results so instead, your analytics tools must assess several activities.

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Grabbing attention with snackable content

Snackable content is a short form of easily digestible content that can be shared on social media. It's often visually engaging and can be posted consistently.

In the year 2000, the average attention span of a human was 12 seconds. Now it is around 8. So if you want to grab people's attention, your content should be to the point and be in bite-sized pieces.

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What is a content marketing funnel?

A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.

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