SaasGrid - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

SaasGrid

Send company metrics through SaasGrid to be considered for an investment.

1

STASHED IN:

13

MORE IDEAS FROM THE SAME ARTICLE

  • MRR or ARR: For startups seeking a Series A funding round, the old benchmark used to be $1 million in ARR. But recently, the threshold has been around $500k ARR, as rounds get preempted and happen earlier.
  • Compound Monthly Growth Rate (CMGR): For sta...

  • Dollar Retention / Net Revenue Retention (NRR): measures how much revenue a cohort is generating in each period relative to its original size.
  • Logo Retention: measures the percent of customers that stay active (non-churned).

Logo Retentio...

  • DAU/MAU: A good metric for most SaaS startups is 40% DAU/MAU during non-holiday weekdays.
  • DAU/WAU: A good metric for most SaaS startups is 60% DAU/WAU during non-holiday weekdays

  • New Sales ARR vs S&M Expense: How much did S&M departments (all programs and personnel) spend vs how much New Sales ARR was added in the same period. 
  • CAC: divides S&M expense in the preceding period (month or quarter) by the number of new customers ...

  • Burn Multiple: a company’s Net Burn divided by its Net New ARR in a given period. For fast-growing SaaS companies, a Burn Multiple of less than one is amazing, but anything less than two ...

  • Gross Margin: reflects a company’s margin after subtracting the cost of goods sold (COGS) from revenue. In the long-term, SaaS companies should have a Gross Margin of at least 75%.
  • LTV: is the cumulative gross profit contribution, net of CAC, of the ...

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

CARR

Total contracted annual recurring revenue is the single best metric for the health of a business. It encapsulates new logo growth, expansion, and churn in a single number. Shows the money that comes in every year for the life of a subscription (or contract).

3

STASHED IN:

24

Defined as the percentage of customers that cancel their subscriptions in any given time period, churn rate is an essential metric that can make, or break, the success of your SaaS business.  

That's why it's so critical to master churn analysis. No SaaS company can hang on to all its custo...

STASHED IN:

5

published 19 ideas

Analysing Churn: A comprehensive Study

0 Comments

Retention measures how long your customer stays actively engaged with your product or business.

The two key retention metrics are:

  • Core retention: The total number of active users after a specific time period.
  • Proxy retention

1

STASHED IN:

9