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Mindfulness
Prioritization
Personal growth and development
Content Maturity
Progress to content marketing maturity typically includes adding more channels. Companies tend to start with social media and gradually include email, events, PR, direct messaging, third-party sites and influencers.
However content marketing maturity is not one-size-fits-all, but depends on the needs of the organisation within an overall maturity journey.
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Content Evolution
Rather than building a roadmap around the question ‘what do we want to do next’ we built it around the challenge of ‘what will our customers want to do next’.
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Strategic Importance
Despite the popularity of content marketing, practitioners still struggle to establish the strategic importance of the discipline to their business, and therefore fully capitalise on its potential.
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Content Management Systems
The use of content management systems and marketing automation software reflects a more general level of marketing maturity, since these are typically enterprise-wide tools that encompass content marketing, rather than tools sp...
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Challenges
Problems with measurement and attribution make it hard to establish which content is working for your audience so you can create more of it.
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