Learn more about marketingandsales with this collection
Mindfulness
Prioritization
Personal growth and development
Strategic Importance
Despite the popularity of content marketing, practitioners still struggle to establish the strategic importance of the discipline to their business, and therefore fully capitalise on its potential.
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3 reads
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Content Evolution
Rather than building a roadmap around the question ‘what do we want to do next’ we built it around the challenge of ‘what will our customers want to do next’.
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7 reads
Content Maturity
Progress to content marketing maturity typically includes adding more channels. Companies tend to start with social media and gradually include email, events, PR, direct messaging, third-party sites and ...
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3 reads
Content Management Systems
The use of content management systems and marketing automation software reflects a more general level of marketing maturity, since these are typically enterprise-wide tools that encompass content marketing, rather than tools sp...
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5 reads
Challenges
Problems with measurement and attribution make it hard to establish which content is working for your audience so you can create more of it.
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4 reads
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Other curated ideas on this topic:
What is strategic messaging?
The Goal of Marketing = Controlling Perception + Changing Behavior
Strategic messaging is a value-based communication framework that companies employ in all interactions with stakeholders — employees, prospects, customers, partners, and investors.
St...
Content Writing Basics
- Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
- Business Goals ...
6. Struggling with Self-Acceptance
Despite their intelligence and potential, they often fail to see their own worth. They focus on their perceived flaws and shortcomings, while overlooking their strengths and capabilities.
Their internal dialogue is often one of self-criticism and self-doubt. They might be their own harshest...
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