The 5 Key Tenets Of Jobs To Be Done Theory
People buy products and services to get a “job” done.
Jobs are functional, with emotional and social components.
- A Job-to-be-Done is stable over time, customer needs don't change - only evolve.
- A Job-to-be-Done is solution agnostic.
- A deep understanding of the customer’s “job” makes marketing more effective and innovation far more predictable.
- People want products and services that will help them get a job done better and/or more cheaply
- People seek out products and services that enable them to get the entire job done on a single platform
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Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.
Jobs to be done is an important form of business problem solving and user centred design
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