A Step-by-Step Guide to Creating Your Personal Brand Statement - Deepstash
A Step-by-Step Guide to Creating Your Personal Brand Statement

A Step-by-Step Guide to Creating Your Personal Brand Statement

Curated from: coaching.danaprowe.com

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What is a personal brand statement?

What is a personal brand statement?

Personal branding is a strategy that creative professionals can use to stand out from the crowd and be recognized in their field. A strong personal brand statement will help you rise above your competition because it instantly gives people an idea of who you are, what you do, and why others should hire you. 

The overarching goal of a personal branding campaign is to provide information about who we are and tell the story behind our products and services. 

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The value of a personal brand statement

The value of a personal brand statement

Think of a remarkable personal brand statement like a killer song title or a logline for a movie. A good title makes a song instantly memorable (think, THE BEATLES: ‘Hey Jude’). And when people read a well-crafted logline (think, JAWS: ‘A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains’), they instantly know what kind of story it will be about before even seeing any trailers or posters. 

Once you have a clear personal brand statement, it can guide career and marketing decisions and serve to keep you true-to-brand...

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The Fives Elements of a Successful Personal Brand

The Fives Elements of a Successful Personal Brand

  1. Who are you? 
  2. What solution do you offer them? 
  3. Who needs and wants what you have to offer? 
  4. What’s the emotional impact of spending time with you? 
  5. What makes you uniquely qualified to deliver all that fantastic goodness?  

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Maya Angelou

Maya Angelou

Renaissance woman Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

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Critical Elements of a Creative Professional's Brand Statement

Critical Elements of a Creative Professional's Brand Statement

Personal branding for creative professionals is different from other fields. Personal brands are a type of self-promotion, and they’re often used by designers, artists, architects, and many other creative professions such as graphic design or writing. 

A personal brand should focus on what you can do in your field rather than who you are personally (e.g., name, address, occupation). Personal branding for creative professionals is about the value you can offer to potential customers and colleagues. 

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Dana P. Rowe

Dana P. Rowe

"It’s important to note that a personal brand isn’t only a logo, a color scheme, or an elevator pitch, although those things are essential and can help support your online and offline brand. A personal brand combines your unique presence in all aspects of your life! Personal branding starts with who you are and how you show up in all contexts. A well-formed personal brand can be used to creatively express yourself or strategically communicate your skills, experience, values, and attitude. The elements you choose for your brand must resonate with who you really are!"

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IDEAS CURATED BY

danaprowe

I'm a musical theatre composer, and I'm also a certified coach. My musical theatre works have been produced and performed around the world. As a coach, I help creative artists achieve greater career success.

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