A Step-by-Step Guide to Creating Your Personal Brand Statement

1. Who are you? 
2. What solution do you offer them? 
3. Who needs and wants what you have to offer? 
4. What’s the emotional impact of spending time with you? 
5. What makes you uniquely qualified to deliver all that fantastic goodness?  

Renaissance woman Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

Personal branding for creative professionals is different from other fields. Personal brands are a type of self-promotion, and they’re often used by designers, artists, architects, and many other creative professions such as graphic design or writing. 

A personal brand should focus on what you can do in your field rather than who you are personally (e.g., name, address, occupation). Personal branding for creative professionals is about the value you can offer to potential customers and colleagues. 

"It’s important to note that a personal brand isn’t only a logo, a color scheme, or an elevator pitch, although those things are essential and can help support your online and offline brand. A personal brand combines your unique presence in all aspects of your life! Personal branding starts with who you are and how you show up in all contexts. A well-formed personal brand can be used to creatively express yourself or strategically communicate your skills, experience, values, and attitude. The elements you choose for your brand must resonate with who you really are!"