Personal branding is a strategy that creative professionals can use to stand out from the crowd and be recognized in their field. A strong personal brand statement will help you rise above your competition because it instantly gives people an idea of who you are, what you do, and why others shoul...

Think of a remarkable personal brand statement like a killer song title or a logline for a movie. A good title makes a song instantly memorable (think, THE BEATLES: ‘Hey Jude’). And when people read a well-crafted logline (think, JAWS: ‘A police chief, with a phobia for open water, battles a giga...

1. Who are you? 
2. What solution do you offer them? 
3. Who needs and wants what you have to offer? 
4. What’s the emotional impact of spending time with you? 
5. What makes you uniquely qualified to deliver all that fantastic goodness?  

Renaissance woman Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

Personal branding for creative professionals is different from other fields. Personal brands are a type of self-promotion, and they’re often used by designers, artists, architects, and many other creative professions such as graphic design or writing. 

A personal brand should focus on what ...

"It’s important to note that a personal brand isn’t only a logo, a color scheme, or an elevator pitch, although those things are essential and can help support your online and offline brand. A personal brand combines your unique presence in all aspects of your life! Personal branding starts with ...