Critical Elements of a Creative Professional's Brand Statement

Personal branding for creative professionals is different from other fields. Personal brands are a type of self-promotion, and they’re often used by designers, artists, architects, and many other creative professions such as graphic design or writing. 

A personal brand should focus on what you can do in your field rather than who you are personally (e.g., name, address, occupation). Personal branding for creative professionals is about the value you can offer to potential customers and colleagues.