“There is no excuse for anyone living in the United States or anywhere else right now to slog through his or her entire life working at jobs they hate, or even jobs they simply don’t love, in the name of a paycheck or a sense of responsibility.”

Gary Vaynerchuk

Someone with less talent and poor content can beat you if they work harder than you. Before you invest in yourself, you have to invest in your long-term future.When building your personal brand, focus on creating communities by starting conversations. Once you have created your online brand, do some online advertising. You can also engage in affiliate marketing.

Keep It Real

<ol><li>Identify your passion</li><li>Make sure you can think of at least fifty awesome topics and posts.</li><li>Answer the following questions: Am I sure my passion is what I think it is? Can I talk about it better than anyone else?</li><li>Name your personal brand.</li><li>Buy your user name.</li><li>Choose your medium: video, audio, written word</li><li>Start a Website.</li><li>Hire a designer</li><li>Select all of the platforms to which you want to distribute your content.</li><li>Post your content.</li></ol>

Your Personal Brand: Starting Your Thing

<ul>
<li>Plan to develop and grow your own brand and business alongside your current job. This is how you will open opportunities in the digital economy.</li>
<li>As long as you are working for someone else, you will never be living entirely true to yourself and your passion.</li>
<li>To monetize your personal brand, you need two pillars: product, and content. Great content is what will attract people to your blog.</li>
</ul>

A Whole New World

“Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour.”

<ul><li>Your DNA dictates what you were born to do. Follow your passion, don’t listen to what society has to say about success.</li><li>There is enough success out there and if you want it badly enough, you will get it.</li><li>When building your personal brand, focus on the quality of the relationships with your followers and not on their numbers.</li><li>Be authentic and produce quality content.</li></ul>

Success Is In Your DNA

<ol><li>Start creating community by leaving comments on other people’s blogs and forums.</li><li>Find more blogs that are relevant to your subject on Google</li><li>Join as many active fan pages and groups relating to your blog topic as possible.</li><li>Repeat steps 11 through 15.</li><li>When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing</li></ol>

Your Personal Brand: Small To Big

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

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Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

GARY VAYNERCHUK

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